AM radio, a mainstay of mass communication for decades, faces a possible demise in the automotive sector. Several manufacturers have opted to exclude this technology from their latest models, particularly in electric vehicles, citing electromagnetic interference as the primary reason.
This decision has generated strong opposition from key sectors, including broadcasters, religious leaders, civil society organizations and legislators who warn of the impact on access to critical information and media control inside cars.
In response, Sens. Ted Cruz and Ed Markey have pushed the AM Radio for Every Vehicle Act, which aims to ensure that all new cars maintain the ability to receive AM broadcasts.
The proposal has received support in Congress and is endorsed by the National Association of Broadcasters, the National Association of Religious Broadcasters and the American Association of Retired Persons, which emphasizes the importance of this medium for older adults.
Despite the rise of streaming and podcasts, AM radio remains a significant player in the media ecosystem. According to 2023 Nielsen data:
- 91% of US adults listen to the radio monthly.
- 1 in 3 listeners tune in to AM stations.
- 74% of AM listeners listen to it in their vehicles.