In an interview with The Christian Post, President and CEO of Great American Media Bill Abbott attributed the platform’s rapid rise to a singular focus on uplifting, family-friendly programming that celebrates faith, family and country — values he said are often underrepresented in today’s mainstream entertainment.
While some networks saw steep declines in 2024, Great American Family experienced double-digit growth. In November alone, the network reported a 19% increase in household viewership and a 21% rise in total viewers. The women 25-54 demographic also grew by 13%.
Abbott credited this success to a combination of strategic audience engagement and an unwavering commitment to quality content.
Abbott made headlines in 2020 after stepping down from his role as CEO of Crown Media Family Networks, the parent company of Hallmark, after the company announced it would make a concentrated effort to produce “projects featuring LGBTQ storylines, characters, and actors.”
Helmed by Abbott, Great American Family launched in 2021 as a rival of Hallmark and merged with faith-based Pure Flix in 2023, launching a streaming service, Great American Pure Flix.
He said Great American Family stands apart from mainstream platforms by honoring traditional values.