The study titled, “The State of Christian Media,” was a joint effort between the Barna Group and National Religious Broadcasters. It found that young people were leading the trend of reliance on Christian media.
The study found that 60% of Americans use Christian media in some form, including television, radio, podcasts, news websites, social media, or YouTube.
Troy Miller, CEO and president of National Religious Broadcasters, told CBN News, “When we asked this survey, we asked them to answer how they use Christian media outside of their church. So that was key for us to not …taint this by their church activity.”
He also said that there’s a lesson that can be learned from Bible-based press and outlets. And that is, people are looking for encouragement and hope.
Compared to non-users, Christian media users tend to be younger. Social media is a dominant force in this landscape, commanding the broadest reach among Christian media platforms.
It also noted that 64% of Gen Z and 58% of Millennials engage with Christian social media accounts.
Miller indicated that these findings show that younger consumers primarily use digital media and debunk the notion that Christian media mostly attracts older generations.
One other finding from the study, 66% of Americans found Christian media to be both valuable and trustworthy.